Faced with the challenge of unifying 12+ pop culture and music websites, we created a common platform from the ground up bringing sites from Drupal, Tumblr, and more over to a custom WordPress. From mobile to desktop and everywhere in between, I lead design and UX, working closely with ad product and tech teams to design a flexible framework to house both editorial and advertising needs. Now that Phase 1 is complete, the sites and their products are ever-evolving as we continue to make improvements in both user experience and design / branding updates.
With a 1000px common width and a dream, we set out to unify our top 10 sites
And others are under redesigns currently.
Template Product Features