2016 identity and signage design for the SPIN at Stubb’s mini festival at SXSW, one of the hottest day parties of the festival, 14 years running. This year we upgraded the caliber of graphics across the board, creating an organic vibe within the iconic venue of Stubb’s. To accomplish this, I designed custom signage and murals– something we had never done before at the festival. I was inspired by Austin’s quirks and wit, and coupled with SPIN’s edginess, was able to create a cohesive identity including organic nods to metal and wood textures in the venue.

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Outdoor Mural

OutdoorWall-Stubbs

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Interior Signage

SXSW-StubbsInterior

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Stage Backdrop

Stage

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Posters

sxsw-posters

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Logo Colorways

Sxsw-Logos