jimbeam-oliver-spin2

Design & photoshoot art direction for an animated SPIN Cover Story as a part of a Jim Beam campaign. I art directed and concepted the shoot given the brief of a “Modern Classic”, as the article profiles a musician who also happens to own a custom handmade amp company in Brooklyn.

I took inspiration from their shop as they screen print their boxes and amps in a variety of bright colors, and I wanted to bring that through to the story through moving colors, layering and even video to capture the hands on “classic” aspect of their artistry.

View the Story