In a really fun project with Google Play Music, I art directed the wonderful illustrator Sara Ciprandi to illustrate some “music cliches” like Indie Rock Snobs, and Progressive Metalheads.

I was inspired to create a flat design using solid bold and muted colors with some vector distress to keep them clean and interesting. I built out the headline lockup around the color palette and the ad tech team animated the quiz created a super clean quiz to tell you your ideal summer music festival based on your personality!

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